Today I sat with Hassan Oberkrom, Chief Marketing Officer (CMO) at Plantmello, to talk about vegan products and their ability to replace animal-based alternatives.

Tim Aaron Gashiz (TAG): Hi Hassan, it’s great to get to speak to you about this project.

Hassan Oberkrom (HO): Hey Tim! Yes, it’s crazy that we never got to have a formal conversation about it, although we literally know each other forever.

TAG: So let’s dive right into it: what is the driving idea behind Plantmello?

HO: Well, it’s simple. Do you drink plant-based beverages?

TAG: Yes, I have to admit I’m an Oatly fanatic…

Tim Aaron Gashiz

Interested in spirituality, the intersection of different religious beliefs, with a good dose of science on top of it.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store